Rachel Romero

Founder, Popular Lemonade

Rachel Romero is a seasoned executive marketer and strategist with over two decades of experience in the entertainment and gaming industries. As the Founder of Popular Lemonade, she specializes in digital strategy, brand consultation, graphic design, social media management, and newsletter services, partnering with high-value brands to deliver impactful marketing solutions.

Before establishing Popular Lemonade, Rachel served as the Senior Vice President of Marketing at Critical Role, where she was instrumental in transforming a weekly RPG show into a multifaceted entertainment powerhouse. She also held a position on the board of the Critical Role Foundation, contributing to philanthropic initiatives. One of her notable achievements includes orchestrating a record-breaking $11.3 million crowdfunding campaign for "The Legend of Vox Machina," leading to a successful series adaptation on Prime Video.

Prior to her tenure at Critical Role, Rachel was the Vice President of Marketing for Legendary Digital Networks, overseeing brands such as Nerdist, Geek & Sundry, and Amy Poehler’s Smart Girls. She also served as the Director of Audience Development for Machinima, focusing on community engagement and digital content distribution.

Rachel's career began in architecture and structural design, reflecting her diverse professional background. Beyond her professional endeavors, she is passionate about hip hop, yoga, and tattoos, and tending to Popular Lemonade’s official mascot, Marcel.

Because lemonade was a popular drink and it still is.